The project aimed to build a visual identity that captured the essence of Sūpynės Festival’s blend of electronic music, nature, and innovative design. The key visual, developed by Creative Director Romanas Orlovas, laid the foundation for a comprehensive visual strategy that highlighted transparency, layered textures, and a unique color palette. This design direction emphasized the festival's distinctive atmosphere, merging organic elements with modern, tech-inspired themes.
Extending across promotional materials, digital content, and event visuals, the cohesive design approach maintained consistency and captivated audiences at every touchpoint. By fusing art and technology in the festival’s visual narrative, the project sought to elevate the attendee experience and affirm Sūpynės Festival’s reputation as a pioneer in creative cultural expression.
Extending across promotional materials, digital content, and event visuals, the cohesive design approach maintained consistency and captivated audiences at every touchpoint. By fusing art and technology in the festival’s visual narrative, the project sought to elevate the attendee experience and affirm Sūpynės Festival’s reputation as a pioneer in creative cultural expression.
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